Born and raised on the tough streets of Detroit, Michigan, Jordan L. never had it easy. He watched as his mom struggled to raise six kids while making sure they were able to eat at least six days a week. This kept him motivated and family oriented. To pass time, he would hang out with his uncle who made rap beats for neighborhood friends. Wanting to fit in, he started rapping at the age of 13. One day his uncle, Trey Styles, gave him the opportunity to rap on a track with his little brother called “Old School vs. New School” about NBA jerseys. It was all love for music after that.
Music became JordanL’s life. His biggest influence is his high school band director, Mr. Thomas. Thomas always believed in him, helped him, coached him, and was that father figure in his life when he needed it the most to keep motivated. With idols like Outkast, who aren’t afraid to be different, JordanL has created his own lane. His music is like an open book. He speaks truth in all his music, as he has nothing to hide. He shows his pain, passion, and progress to motivate someone else to be a better them. He wants his fans to listen and want to motivate someone else- a chain reaction of motivation. In turn, having his music changes the world for the better.
“Phenomenal- extraordinary, remarkable”- Merriam Webster
“I don’t see my music as average because average never lasts, good/ great music may be heard around the world and that’s fine but it’s the phenomenal music that changes lives and lasts forever.” –Jordan L
Why the word “phenomenal”? How is this word a reflection of your art?
I chose the word “phenomenal” because in my heart, my music possesses those qualities. There needs to be a clear confidence in the arts when it come to your craft- consider it personal self-assurance. I tell myself I am a king, therefore I am, and so I walk, talk and act as such. The same can be considered with my music. I don’t see my music as average because average never lasts; good/ great music may be heard around the world and that’s fine, but it’s the phenomenal music that changes lives and lasts forever. That’s the feeling I get when I hear my music.
As an artist, do you think it’s possible to separate a person from their craft? (For instance, people hate Kanye’s ego, and typically don’t care for him as a person, but they still love his music.)
No. You can’t separate a person from their craft. Even if no one appreciates Kanye’s ego, you hear it in his music, and that’s what the people love. The ego, pride, attitude, etc. that an artist possesses is honestly what people love to hate but can’t get enough of. It gives the fans a glimpse of who you really are as an artist.
Do you think the media makes it hard for people to discern between the two (an individual vs. their craft)?
The media only controls what you allow it to. In all honesty, I fell in love with who I was as an artist when I reached one of my lowest points in life. It was at that moment that I realized I was able to put raw emotion to paper and let the world see the honest truth about my life and upbringing. To me, self-love and sticking to your guns as far as what type of artist you set out to be is worth more than the opinion of media and any happiness money attempts to buy.
What influence would you like to have with the music you produce?
I want to my music to have positive influences on everyone it reaches. I want every ear to gain insight on my experiences and learn from my mistakes. I want people to hear my music and say, “If he can make it through it, I can too.” I know it sounds cheesy, but it’s the truth. That there is the influence I want my music to have.
Has making music always been a dream of yours?
This has always been a dream for me. This is all that I know. I can’t do anything else. Nothing else holds my heart like music does. I feel empty without my music. I don’t do this for the fame. I want to spark change. I want people to hear my music and say, “I didn’t give up because of him. I kept pushing because of this one song, because of this one record that JordanL made.”
This is my gift and my curse, my job and my vacation- my pain and my promise. I don’t know anything else- I can’t do anything else. I don’t think anything else but music.
What makes you different than every other artist out there?
My persona, my push, and my passion. I’m resilient and have a story that only I can tell. I can’t quit. What I have riding on this no one else has riding on this.
What do you do for encouragement?
I do a lot of self-encouragement. Every morning I remind myself that I am on this Earth with a purpose, and that purpose is to affect change through music. I also listen to Eric Thomas the Hiphop Preacher. He’s from the Motor City as well and went through some of the same struggles I’ve been through, so a lot of the messages are relatable.
Do you have any words of advice for other up and coming artists such as yourself?
Be yourself. Don’t let anyone or any amount of money change who you are for the worst. Keep a team of positive people around you that encourages growth and development in your craft.
How do you think being a rapper will affect your future professional endeavors?
This is what I want to do with the rest of my life. I think being a rap artist will have a positive effect on me being an artist.
Any last comments or thoughts?
Thank you for the opportunity. I really appreciate it. Be sure to check out my latest project as well The Art of Progress which is out now. It’s on Google play, iTunes. Apple Music, Spotify, www.JordanLMusic.com etc.
Do you have any social media where more of your work can be found?